At Patagonia, they appreciate that all life on earth is under threat of extinction. They’re using the resources they have—their business, their investments, their voice and their imaginations—to do something about it. Patagonia's criteria for the best product rests on function, repairability, and, foremost, durability. Among the most direct ways we can limit ecological impacts is with goods that last for generations or can be recycled so the materials in them remain in use. Making the best product matters for saving the planet. They focus, not only on making the best products, but on how the products are made. Making sure their products made ethically and eco-friendly.